Tuesday, August 6, 2013

What is Google Panda and Penguin Update?



Google Panda:- Google Panda is a name of Google Algorithm launched in February 2011 by Google. It’s a Google update to down low quality website in Google search results and show high quality website near or top of the Google search engine or search results.

After Google Panda update there are many Search engine optimization firm or Internet marketing company very shocked because their many of website they are optimized their ranking or Google search result suddenly turned down. 

“I am a SEO professional. I also realize that some of website they are not optimized, but their structure and content quality is very good, they was coming on page one on Google search result on many keyword phrase. “

Google experts continue working on it. Soon they will give us latest news regarding Google update



Google Penguin:- Google Penguin is also a Google Algorithm. First Google Penguin update announced April 2012. This update was regarding of decrease search engine ranking of the website whose webmaster violate Google’s webmaster guidelines.

They who were not working or avoiding Google guidelines, like cloaking, keyword stuffing, duplicate content etc. they had most affected from this update and affected search related queries in English.

Google Penguin latest update announced May 2013. It called Web 2.0, many micro has affected from this update. It not just content refresh regarding update. It also affected on search queries. According to Mattcutts their team is continue working on search engine optimization. In coming month SEO needs will become something different and more. Not just link submission or link building

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Saturday, August 3, 2013

SEO Tutorial 3.5: What is Link Exchange? or Theme Based Link Building


Link Exchange is a process or technique to exchanging text links or banner links. There are three type o f link exchange:- (1) One Way Link Exchange (2) Two – Way Link Exchange (3) Three- Way Link Exchange or Reciprocal linking. The whole source is including link exchange or link building from where you got these kinds of links like directory submission, social bookmarking, forum posting, article submission, blog commenting etc. We have describe in details type of link exchange:-


  • One Way Link Exchange – One way back links mean that you have just add your website link to another website and you have no need to add their website link.
  • Two Link Exchange – Two Link exchange means that which website you have added another website or link exchange website, it will ask you back link from same domain website. In two back links we can include theme based or relevant back links. It means website or content relevant link exchange.
  • Three Way Link Exchange or Reciprocal Link Building – It means which website you have added or offer to link exchange from another link exchange webmaster site, you can offer him another domain back link no need to given same domain links. In three way link exchange also including theme based link exchange.


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